About Us

The Creative Freedom Foundation is a charitable organisation that was founded in 2008 by NZ artists and technologists Bronwyn Holloway-Smith and Matthew Holloway in response to changes in New Zealand that threatened to undermine artists and public rights in the name of protecting creativity.

We represent over 20,000 New Zealanders including 10,000 artists, musicians, film makers, designers, writers, & performers.

Join Us

We are constantly engaged in conversation with New Zealand artists who are interested in NZ law changes that affect them. Contact us if you’ve got ideas that you’d like us to add to Our Goals.

Contact Us: cff@holloway.co.nz

Mission Statement

Through education and advocacy the Creative Freedom Foundation seeks to encourage and promote New Zealand artists’ views on issues that have the potential to influence their collective creativity.

Our primary goals are:

  • The education of New Zealand artists about emerging issues within New Zealand that have the potential to influence their collective creativity
  • Advocacy to ensure that their views are taken into consideration, and
  • The promotion and encouragement of activities that support and build the New Zealand arts community, positive relationships within that community and/or the positive wellbeing of that community.


 Bronwyn Holloway-Smith

Bronwyn Holloway-Smith – Director

Bronwyn Holloway-Smith is an artist based in Wellington. Her work has been shown throughout New Zealand and internationally. She has completed major public and private art commissions including Whisper Down The Lane (City Gallery Wellington, 2012), the Pioneer City series (CoLab/Air NZ, 2012; Letting Space, 2011; Wellington City Council, 2011) and Ghosts In The Form of Gifts (Massey University, 2008).

Alongside her role as CFF Director she is the Teaching & Learning Projects Advisor for the Massey University College of Creative Arts.

Matthew Holloway

Matthew Holloway

CFF Co-founder Matthew Holloway is a graphic designer, film-maker, software developer and long-time supporter of the arts in New Zealand.

 Dr. Daniel James

Dr. Daniel James

Dr. Daniel James (aka Dan Untitled) is an artist and curator based in Wellington. He holds a doctorate in Fine Arts and creates artwork in a variety of forms including performance, video, audio, web-based media and robotics.

His curatorial projects include Museum of Modern Activity (MoMA) and the annual UpStage festivals. He has toured his audiovisual work and music to London, Berlin and Barcelona and has presented a number of webcast performances including to the Museum of Modern Art Oxford. Dan is co-producer of the open source film project Stray Cinema, a member of the Messed Up / Bootie NZ Crew, and plays regular radio shows and gigs in Wellington.


Luke Rowell

Luke Rowell is a Wellington-based musician perhaps better known as the one-man-band DISASTERADIO. He has achieved considerable national and international success, undertaking annual tours throughout the US and Europe.

His album Visions achieved the highest placement for a NZ album on Real Groove’s top 100 releases of 2007 and one of his recent videos has gone viral, becoming a major internet success: Gravy Rainbow currently boasts over half-a-million YouTube views.

Jem Yoshioka

Jem Yoshioka

Jem Yoshioka is an illustrator and storyteller based in Wellington. Her illustration work has featured in magazines and her short comic ‘An Opal Dream Cave’ won Mix and Mash’s Supreme Remix award in 2010. Her newest short comic ‘Sunshine’ was released last year 2012 and is free to read online.

Jem is interested in exploring interactive storytelling using social media to engage with the audience and push the boundaries of narrative design.

All of Jem’s work is licensed under the Creative Commons NZ licence CC-BY: as long as credit is given it is free to be used, remixed and remade.

Copyright: Some Rights Reserved

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